During the Sundance Film Festival (which runs January 20-30, 2011) brands do pretty much anything they can to get celebrities to wear, hold, use, and promote their products.
Stars reportedly get to roll through houses and/or shops set up in Park City, Utah and pick and choose what they want. Burton Snowboards is all over it according to a story on The Wrap.
Try for the Burton House, where select industry VIPs can get off Main Street, get private lessons (and free gear) from snowboard legend Jake Burton himself, or just hit the slopes for a few hours.
Danny Davis is even out making celebrity runs with stars like Gossip Girl’s Penn Badgley, according to Zimbo. Don’t say Burton Team members don’t work for their pay.
